Google Adwords Review

Websites get traffic from two sources. Paid search and unpaid (natural or organic) search. There two terms are totally different and requires different level of knowledge, expertise and tools.

  1) Paid Search:

  Paid search means the ppc (pay per click) program provided by different companies such as Google,yahoo and msn etc. Basically all these programs are the same with different interfaces depending on the company. Google has the best and most user friendly interface of all.

  Advantages of PPC Advertisement:

• You will determine your daily budget and the bids on keywords.
  You decide what your minimum and maximum PPC price is for your ads.
  You can set different bids for content and search network.
• You can be very specific about where you want your ads to show. With the correct ongoing optimization you can have highly targeted ads published. You have total control over your keywords at all times and can make changes on a daily basis.
• You pay only when your visitors click the ads and visit your website.

  After signing up with Google Adwords(Google Adwords Tutorial), next steps will be to determine the keywords and write text ads and bid on keywords within the daily budget. Ads will appear either on Google Search or Google content network depending of the campaign settings. If the search network is chosen ads will appear on the left side of the google homepage under sponsored links. If content network is chosen ads will appear on the content network of Google where website owners agree to publish Google ads with Google Adsense.

   2) Natural Search (Organic Search):

  Unpaid search is the natural ranking of the search where the results appear on the left side of the Google home page. Google does not accept any payments to rank better in this area. Unpaid search is also known as natural or organic search because the ranking does not depend on the bidding on the keywords. Google determines the ranking based on popularity and other factors which will be explained later. Since there is no bidding or payment in this area. Ranking depends on search engine optimization(seo) of the website. There are many factors related to seo(search engine optimization) such as: Total links from other websites to that page. Domain name, history of the domain, quality of the links, content of the pages who are linking to that site, history of the links.....

  We will focus on paid search and Google Adwords Review. Google Adwords is not the only paid search program. Each search engine such as Yahoo and Msn has their own paid search programs. Google Adwords is the most efficient program and has the most user friendly tools for search engine marketers and website owners. Ad campaigns require constant optimization and management.

  Google offers advertisers the best tool : Google Adwords Editor for free. This tool help users to manage and optimize their online marketing campaigns offline. Working offline saves a lot of time and helps the advertisers work more efficiently.