Google Ads

 

Google Adwords 102 - Create Your First Adwords Campaign and Google Ad:

After setting up your account with Google Adwords as we explained in section Google 101 now you are ready to create your first Adwords campaign and Google ad.

Follow these steps in your account to create your first Adwords campaign:

Target customers > Create ad > Choose keywords > Set pricing > Review and save

Target customers:

Target customers by language: Choose the language that you will publish your Google ads.

Target customers by location: Choose the location that you want your Google ads to show.

Create ad:

There are two types of Google ads. Image and Text ads. We will start with writing our first Google text ad.
  Google Text Ads: There are five main sections in a Google text ad.

• Headline
• 
  
• Description Line 1
• 
  
• Description Line 2
• 
  
• Display Url
• 
  
• Destination Url
  
   

Choose keywords:
Choose the keywords that you think people will use to search to find your services.For ex: we can use hawaii vacations, hawaii vacation packages etc. for the Google ad we have created. You can use the tools that provided by Google traffic estimator and keyword tool.

Set Pricing:

Answer these questions:

What is the most you would like to spend, on average, per day?
Set your max. daily spend for Google ads.
What is the maximum you are willing to pay each time someone clicks on your ad? Set the max. amount that you are willing to pay for each click.

Review and save:

Review and save your campaign and you are ready to go.......