Adwords Tutorial 101

If you choose starter edition Google will walk you thru to create your first Adwords ad campaign, if you choose standard edition, you will need to login with your Google e-mail or create a Google Account.

I recommend using standard edition since you will access to all Google Adwords features all at once.

3) Billing Information:

Now you are ready to create your first campaign but your ads will not be active without billing information. You can enter your billing information under:

My Account>Billing Preferences>Account Setup

You can choose direct debit or credit card as payment options.

  A) Pre-paid Adwords account: Is a pay as you go account meaning you're given a choice to pay a certain amount up front and use it until it runs out.
  B) Post-paid Adwords account: Google bills your account at the end of the month depending on monthly usage.

The Difference Between Google Adwords Starter and Standard Edition:

1) Adwords Starter Edition: Google offers this simple version of AdWords for beginners that allows new users advertise a single product. Starter edition does not offer advanced features such as; multiple ad groups, placement targeting or advanced planning tools. The good news is that you can upgrade at any time to Google's Standard Edition at any time with no additional charge.

2) Adwords Standard Edition: Is a more advanced version of adwords the standard edition offers advanced features such as; multiple campaigns for multiple products or services, multiple ad formats, advanced reporting, advanced targeting, advanced cost control, advanced planning tools, placement targeting. This is the standard edition where all the features of adwords are provided.

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